Data points (7d)
2.19B
Social · e-com · CRM
Active audience
4.86M
↑ 2.4%
Mean NPS
62
↑ 4 pts
Complaint rate
0.31%
↓ 0.05%
Key sentiment themes
Model →
- LLow-fat · FunctionalRising in 25–40 cohort+15.2%
- IInfant nutritionStrong growth in tier-3 cities+8.6%
- PPremium ice creamEarly summer + rival promos-6.8%
- GGen-Z flavored milkDriven by RED · Douyin+21.4%
- OOrganic · TraceableASP +18%+4.9%
- FFamily cheeseBreakfast occasion growing+3.2%
Channel share of voice
- Douyin34%
- RED26%
- Tmall18%
- JD12%
- Offline interviews10%